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Templates for UK trades

Google review reply templates for UK trades

Templates save time when a review lands mid-job. They only work if you personalise them. Swap in real details, keep the tone yours, and never promise rankings, leads or income from a reply. Below are eight ready-to-adapt starters for common situations, plus links to deeper guides.

Jump to the templates Free 5-reply sample

How to use a template

Three quick steps before you hit post.

1. Match the situation

Pick the template that fits what they wrote: strong praise, mixed feedback, late arrival, price worry, workmanship concern, or a review you cannot match to a job.

2. Add one real detail

Replace [Name], [job] and [area] with something true from the review or your records. One specific detail is what stops it sounding copy-pasted.

3. Keep it short

One to three sentences is enough. Sign your name. Skip the sales pitch and any private customer details.

Eight ready-to-adapt templates

Swap the [brackets] for real details. Only say what is true for your job.

Got a rating with no words? See our guide to replying to star-only Google reviews. Dealing with a 1-star? Our 1-star Google review reply guide has calm steps and eight examples. For mixed feedback, see how to reply to a 3-star Google review.

1. Strong praise

Thanks [Name], really glad you're happy with the [job] in [area]. Give us a shout if you need anything else. [Your name]

2. Praise naming the job type

Thanks [Name]. Appreciate you mentioning the [job]. We're pleased it went smoothly for you in [area]. [Your name]

3. Mixed feedback

Thanks [Name] for the honest feedback on the [job]. Glad the main work landed well, and we've noted your point about [detail]. Happy to chat if anything else comes up. [Your name]

4. Late or timing issue

Thanks [Name]. Sorry we were late for the [job] in [area]. Glad we still got it sorted, and we'll tighten our timing next time. [Your name]

5. Price complaint

Thanks [Name] for raising this. We quote clearly before we start a [job], and we're happy to walk through the costs for your work in [area] if that helps. [Your name]

6. Workmanship concern (calm, no liability admission)

Thanks [Name] for getting in touch about the [job] in [area]. We take feedback seriously and would like to look into this for you. Please contact us on [phone or email] so we can arrange a suitable next step. [Your name]

7. Unknown or cannot match the job

Thanks [Name]. We don't have a matching job for this review in our records. If you can drop us the date or address privately, we'll look into it. [Your name]

8. Short thank-you when busy

Thanks [Name], much appreciated. [Your name]

More help

Deeper guides when one template is not enough.

Want 50 replies ready to paste?

The 50 Google Review Replies for UK Trades pack covers praise, mixed feedback, angry reviews, no-shows and price complaints, plus a one-page note on what never to admit in writing.

£29 once · instant PDF on Gumroad · no subscription · templates only.

Get the Reply Pack (£29) Try 5 free replies first

By trade: Plumber · Electrician · Builder · Roofer · Landscaper

Templates only. Not legal advice. No ranking, lead or income guarantees. Follow Google's review policies: no fake reviews, no paid incentives, no review gating.

Common questions

Can I copy and paste Google review reply templates as they are?

Use them as a starting point, not a finished reply. Swap in the customer's first name, the job and the area, and keep it short. Identical replies across your profile look automated.

Do reply templates help Google rankings or lead volume?

No guarantees. A clear, personal reply shows future customers you read reviews. It does not promise higher rankings, more leads or more income.

What should I never say in a public Google review reply?

Do not admit liability, share private customer details, offer incentives for reviews, or argue in public. Stay calm, factual and brief. If you need legal advice for a serious complaint, get it separately.

Where can I get more Google review reply examples for UK trades?

Scratchworks has free guides on positive replies, negative replies, asking for reviews and reporting fake reviews, plus a £29 Reply Pack with 50 ready-to-adapt replies and a free five-reply sample.